Thank you for visiting the React to Red Skin website for Coventry and Rugby.

The campaign was launched in Coventry in May 2014 and was designed to reduce the number of avoidable pressure ulcers that are being recorded in the community across the region.  This is a long term strategy that has the backing of Coventry City Council, Coventry and Rugby Clinical Commissioning Group, University Hospital of Coventry and Warwickshire and Coventry and Warwickshire Partnership Trust.

The vision for the strategy is to create a community where the basic knowledge of what a pressure ulcer is, how to prevent them and how to spot if someone is increasing in terms of risk is commonplace.  This strategy is going to require excellent communication through a variety of different channels including GP’s, pharmacies, residential and nursing homes, domiciliary care agencies and informal carers.

In order to get the campaign off to a flying start we worked with Your Turn, a national organisation that is committed to the prevention of pressure ulcers through increasing knowledge.  Your Turn provided all our residential and nursing home providers with a range of support materials to enable them to educate themselves, residents/patients, relatives and anyone else who is proactively involved with the day to day care of our most at risk and vulnerable elderly.

The first part of the strategy involved a series of free pressure ulcer prevention and awareness training which was open to all care staff working in residential or nursing home care.  The training focused on understanding and identifying risk, how to escalate and to who and also, most importantly, how to effectively communicate the knowledge around pressure ulcer prevention using the basics of the SSKIN bundle. 

To support the initial training, printed materials were provided to all providers which include general awareness posters and leaflets to be used to help educate others, workbooks that reinforce the key messages of prevention from the training, safety crosses to record incidents of pressure ulcers (both those acquired elsewhere and those acquired in the home) and a pressure ulcer triggers form.

If you are interested in engaging with this long term strategy for pressure ulcer prevention in Coventry and Rugby please feel free to contact Your Turn to arrange for training ( or you can contact Sandra Fulton at Coventry and Rugby Clinical Commissioning Group (